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05-Jun-2017 16:00

If you’re a bit of a snob when it comes to dating and would rather see someone’s CV than a list of their hobbies and interests then "Elitsinglar" (literally “elite singles”) could be for you.

As the website puts it: “The goal of Elitsinglar is to create a platform with a focus on quality where members can meet a like-minded partner for long-term relationships.” As you may have guessed not just anyone can join.

When Lulu launched over two years ago, its approach to mobile dating raised more than a few eyebrows.

Instead of connecting girls with eligible dudes nearby, the app let them share anonymous reviews of men they knew, complete with hashtags like "#Life Of The Party," "#Tall Dark And Handsome" and "#Plays Digeridoo." Some loved it. Still others wondered what the service could mean for the future of dating.

The revamp equals the playing field in that both men and women can use the service, but man -- if Lulu was looking for a competitive advantage, literally turning their product into a carbon copy of multiple others was not the way to do it.

Online dating – or “nätdejting” in Swedish – is booming in a country with a reputation for both shyness and tech-savvy innovations.

The answer: apparently not much, because Lulu as we knew it is dead.

Although long-term relationships have been known to blossom through Tinder, it’s primarily used as a hunting ground for casual hook-ups.In fact, Lulu didn't even take the time to scrub the Badoo logos off the images plastered on their "new" site: Now, before anyone cries foul (or copyright infringement), know that Badoo has a white-label program that allows other companies to build services on top of its sizeable social network, and those companies seem to be able to just swap out logos if they feel like it. Consider Blendr, the app often referred to as Grindr's counterpart for straight people. And remember Hot or Not, one of the best/worst ways to waste time in the early 2000s?It's We've reached out to both Lulu and Badoo in hopes of clearing up the exact nature of their relationship, but neither responded yet (and we're pretty sure it's a white-label deal anyway).It might not be scientifically accurate but as one reviewer expressed it: “there’s nothing like the thrill of getting a message from a 97 percent match”. Despite the English name it is in fact one of the most popular dating sites in Sweden for Swedes, with over 230,000 active members. Through the site’s search function you can search for people with the same interests as you, as well as criteria such as height and age.

Unlike some of the bigger international dating sites you'll need Swedish to use this one.Say what you will about the value of anonymous reviews; Old Lulu was a platform based more on information than action.



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