Here are my top tips for doing just that…I’ve lost count how many people have approached me with absolutely terrible ideas that they’ve been convinced are utter genius by their friends and family.While it’s completely understandable why most people run their ideas past their loved ones first, very rarely are they the right people to get feedback from.Input Validation should not be used as the primary method of preventing XSS, SQL Injection and other attacks which are covered in respective cheat sheets but can significantly contribute to reducing their impact if implemented properly.
Data from all potentially untrusted sources should be subject to input validation, including not only Internet-facing web clients but also backend feeds over extranets, from suppliers, partners, vendors or regulators, each of which may be compromised on their own and start sending malformed data.
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The main thing we’re looking to validate is that there are people out there who will be interested in what you have to say and what knowledge you have to impart on a particular subject.
The actual specifics aren’t important yet – it doesn’t matter at this stage whether you’re thinking of a full blown membership site, ebook or video course; if your basic idea sucks, the “delivery method” won’t make a difference.
You can choose whether to “bribe” interested parties with a free giveaway (such as an ebook, infographic or short video), or you could go with a “coming soon” approach whereby you give a rough outline of the sort of thing you’ll eventually be offering and allow people to “register their interest” by submitting their email address in order to be sent future updates.